Mizmo, Inc. was founded in 1998 by a group of lifelong fishermen from Northeast Arkansas. Together, the Mizmo team has over 100 years of fishing expertise & over 30 years of experience in the design and production of fishing related products. These years of experience, along with years of tournament fishing, have helped make the staff at Mizmo one of the most knowledgeable in the industry.

Mizmo, Inc.'s home office was previously located at Jonesboro AR. We were incorporated in the summer of 1998 and expanded into Mexico with Mizmo Bait Company Mexico. Our Mexico operation expanded into a state-of-the-art, 15,000 sq.ft. production facility in 2001. Mizmo began production in the fall of 1998 with two sizes of soft plastic tube baits; the 1.5" specs, Dusters & Tracers for panfish, and the 4" Big Boys for bass. Mizmo entered the market with one of the largest color selections in each of their tube lines. Word of their durability and vibrant color soon spread throughout the market and requests for new lines began to pour in. Mizmo has since expanded our line to include other sizes of tubes, several lead accessories and a nice selection of injection baits. Each of these new lines are made with the same high quality and attention to detail as our tube lines.

"We can honestly say, "Mizmo - Knows Fishing". One of our main goals at Mizmo, is to increase the sport of fishing by passing on the knowledge that we have learned throughout the years to as many anglers as possible. Our staff has proven technique for just about every fishing condition regardless of, temperature or water clarity, time of year, lake structure or any determining factor that an angler faces".

-Jimmy W. Cox